eCommerce Know-How

Provider Directory

MarketLive® eCommerce Platform

At MarketLive, we have a passion for eCommerce. We have deployed our eCommerce technology for more than 250 world-class retail sites since the very beginning of online shopping. Over a decade of eCommerce experience is distilled into our Intelligent Selling methodology that delivers a stellar customer shopping experience while optimizing each online selling opportunity. Today Intelligent Selling is embedded in every aspect of our business -- from our innovative eCommerce Suite to our end-to-end services -- enabling our customers to maximize customer acquisition, conversion and retention and to grow their online business.

The MarketLive eCommerce Platform powers the retail sites of many nationally and internationally known brands, retailers and catalogers including Party City, Helzberg Diamonds, Simon Pearce, CyberDefender, Sundance Catalog, Gaiam and many more. MarketLive's Intelligent Selling methods leverage new and emerging technologies and industry best practices for meeting and exceeding shoppers' expectations. This is backed up by extensive use of testing and analysis, to find out what really works and what does not.

The discoveries we and our clients make are worked into every aspect of our products and services. As a result, our MarketLive® eCommerce Platform has grown into the most effective end-to-end eCommerce technology available. Our strategic services are based upon tried-and-true best practices already in use on numerous successful sites. You can be confident that everything that drives sales on your site has been optimized for maximum impact, including these key areas:

- Merchandising
- Marketing
- Selling
- Serving Customers
- Analyzing results

Multi-site and multi-language capabilities enable merchants to drive revenue and grow their brand as they extend their online reach to new audiences and deliver an experience that is targeted to the shopper's lifestyle, language and location. Merchants can launch additional sites or languages quickly and with minimal overhead by sharing administration teams, products, processes, design and look and feel. Examples include:

- Reaching new markets through new brands: a summer sporting goods merchant opens a new winter sporting business.
- Targeting a specific product category: an apparel merchant rolls out a new line of organic merchandise.
- Appealing to specific consumer demographics: a footwear retailer segments and targets teen girls.
- Expand into new geographies: a gifting cataloger expands North American sales to include Canada and Mexico.

MarketLive also offers a world class Customer Service and Order Management solution to build loyalty and drive customer satisfaction. Top notch customer service is critical to lasting, profitable customer relationships. The MarketLive Call Center and Order Management Solution provides a powerful “customer dashboard”. It gives customer service representatives (CSRs) a 360-degree view of order history, order status, promotions, shipping details, and previous interactions as well as fingertip access to product and inventory information. Through the dashboard, merchants can offer service that satisfies customer needs while providing an opportunity to grow revenues with up-sells and cross-sells during customer service interactions. Integrated with the MarketLive eCommerce Platform, the MarketLive Customer Care and Order Management (CCOM) module enables CSRs to have informed, consistent customer interactions, correctly answer product or promotion questions, and accurately provide status on existing and new orders. The module is a must-have solution for midsized retailers who wish to grow their brand and maximize the lifetime value of every customer.
• Customer Care Efficiency—Customer information and history as well as billing, shipping and order status are readily available to customer care representatives
• Order Management—Mange orders, shipping, returns, inquiries, and status
• Gift Services—Built-in gift registries and gift certificates
• Store Locator—Find the nearest store with mapping functionality
• Cross-sells and up-sells—drive more revenue and make recommendations for out of stock items
Ken Burke
Founder and Chairman; VP of Sales

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