eCommerce Know-How

Provider Directory

MarketLive® Intelligent Marketing and Merchandising

Category: Marketing & Advertising
The MarketLive Intelligent Marketing and Merchandising solution is designed to help our customers both develop improvement strategies and execute those strategies. MarketLive merchant analysts work with customers to identify underperforming pages, untapped potential in mailing list and high ROI site improvements through analytics and best practices. Each service area is structured into monthly sessions where we align our activities with the customers business goals, report on new areas of opportunity and deliver reporting on the results that have been created.

Our Intelligent Marketing and Merchandising Solution is broken out into two core products:
1. Intelligent Insights- our flagship, Marketing Service, Intelligent Insights is a monthly program which takes full advantage of the customer's investment in analytics by providing an executive dashboard along with detailed recommendations for improvement across several key eCommerce dimensions. The MarketLive Intelligent Insights program delivers the following services:
- Outsourced analytics and optimization consulting services
- Custom reporting and analysis to understand the performance of eCommerce experiences within and across digital marketing channels
- Data-driven, strategic guidance identification of opportunities and delivery of recommendations to improve the bottom line
- Ongoing measurement of web initiatives to calculate return on digital marketing investments

2. Email Marketing- our email marketing service leverages the rich features found in the MarketLive Email product to segment and target customer lists with the appropriate messaging. Our service combines the power of MarketLive E-mail with the experienced email marketing analysts to provide expert strategy and execution services. The services we provide include:
- Industry leading experts dedicated to email success
- Strategy meetings to drive improved results
- Marketing calendar development and implementation plan
- Creative services and email execution management
- Transparent deliverability of reporting
- Technology integration for seamless segmentation management
- Best practice analysis beyond basic email metrics

There are 25 solutions from 18 vendors in this category in the Provider Directory. Check it out!

Check it out now