eCommerce Know-How

Mobile Commerce: Better to Create an App or a Mobile-optimized Site?

Author: BRENDAN GIBBONS
Organization: Practical eCommerce
Date: 02/04/2010
Abstract: Summary: As an increasing number of mobile users access the web, merchants may be unsure exactly how to react. Should they build a mobile optimized site, design and submit an app to be approved by the Apple App Store or Android Market, or something else?
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