eCommerce Know-How

Tools for Search Marketing Intelligence

Author: Julie Batten
Organization: ClickZ
Date: 02/01/2010
Abstract: Summary: You should always do your research before you start developing a search marketing strategy. And I'm not talking about keyword research. Before you even get there, you need to understand the landscape or environment that you're working in. With a strong understanding of the search marketplace and competitive environment, you can develop a plan that capitalizes on key opportunities and minimizes any potential threats. Intelligence research can also help demonstrate a business case – internally or externally – on the importance of undertaking search marketing in the first place. Before developing your search plan, you should understand the following...
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