eCommerce Know-How

Interview: George Michie on Paid Search

Author: Linda Bustos
Organization: Elastic Path
Date: 03/12/2010
Abstract: Not long ago I had the privilege of teaming up with George Michie of the Rimm-Kaufman Group for an interview on ecommerce issues. George has graciously reciprocated to offer his expertise in paid search. George is a well respected thought leader in search marketing, serving as co-founder and CEO of RKG, member of Google's SEM Advisory Council, professor at Market Motive, columnist for Search Engine Land, frequent speaker at ecommerce and search conferences and has worked for top retailer Crutchfield Corporation. You can follow George's blog here.
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