eCommerce Know-How

9 ways to give your email a design makeover

Author: Justine Jordan
Organization: iMedia Connection
Date: 03/02/2010
Abstract: Chances are you listed endeavors limited to your creative department, such as the development of illustrations, graphics, or photography; application of style and brand standards; and exploration of color, typography, and layout, to name a few. A few of you may have included marketing activities such as conversion, CTR or revenue goals, testing plans, and social media strategy. In order to truly give your program an extreme makeover, both marketing and creative need to work together. Here are a few tips on how both crews can work side by side to give emails an overhaul...
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