eCommerce Know-How

10 tips for combining SEO and paid search

Author: Mike Dobbs
Organization: iMedia Connection
Date: 11/03/2009
Abstract: Summary: While search engine optimization (SEO) and paid search are often seen as independent processes by digital marketers, the consumer sees a search results page as a single experience, and research shows that paid and natural search do impact eachother. Savvy marketers can leverage search results pages as holistic marketing vehicles, planning and measuring their SEO and PPC efforts together to bring the separate sciences of paid and natural into harmony. As we head into the critical holiday season for retailers, here's a look at 10 key force-multipliers that leverage search results pages to maximize the impact of both your PPC and SEO efforts.
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