eCommerce Know-How

eCommerce Know-How Know-Letter Newsletters

Perspectives

November 02, 2010

Bernardine Wu

Bernardine Wu, CEO & Founder, FitForCommerce

Presentation adds so much to the overall effect - of anything. Ask any top chef. Any hostess. Any speaker. Content is king, but presentation is the crown. In the world of eCommerce, we are all working so hard, juggling so many aspects of the business, that perhaps we don't give presentation its due. Yes, on the design of the website, we do. And maybe with our product images. But once the sale is made?

During the holiday season, when people are shopping online, these presentation "niceties" can help you make that sale - they can be what causes a shopper to purchase a gift from your site rather than from someone else's. There are companies that have made their mark in knowing how to make gifts special.

In addition to ideas, gift cards and lovely packaging, entice your customers by giving them incentives (free shipping, promotions), by providing information (delivery dates, order and delivery status), having a generous return policy, and giving them easy ways to get help if things don't go as planned (clear return information, easily available customer service). The holiday season, while joyful, can also be stressful. Give your customers a little more "comfort and joy" and put a little more "jingle" in your cash register.



Bernardine Wu
CEO & Founder, FitForCommerce




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