eCommerce Know-How

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Expert Know-How

November 02, 2010

CDC Ecommerce


5 Ways to Maximize Market Share in the Holiday Season From Gary Black, General Manager of CDC Ecommerce.
Also, check out their podcast with MLB about their eCommerce practices, with a focus on auction sites.

  1. Provide Inspiration

    By showing "Holiday Season Gift Ideas" or "10 Perfect Stocking Stuffers Under $50". You can also use this concept to take advantage of post-holiday buyers with a "Holiday Gift Clearance" section.

  2. When all else fails

    Gift Cards are especially helpful for those who haven't a clue what to buy or who waited until the last minute - we've all been there. Use a clever image to display this option prominently.

  3. Santa's Helpers

    Give your customers all the information they need to take the stress out of their shopping.

    • Clearly show the last time to place an order for priority or free shipping. Hint: this is a great way to nudge your shopper to complete the sale.
    • Make it easy to find all gifting options.
    • Reviews are great tools to let buyers find gifts that have high ratings and are less likely to disappoint.
  4. Use Email Reminders

    To re-engage shoppers who have created Wish Lists, or who have seemingly abandoned their shopping carts. As they may be comparison shopping, this is a prime opportunity to offer staged promotions that increase over time.

  5. Mitigate the Risks

    Of customer frustration and cart abandonment by offering live customer service. Click to Chat, Live Chat via email, or Get Live Help options will improve your customers' comfort levels and product knowledge, increasing the chances of making him/her a buyer.



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