eCommerce Know-How

eCommerce Know-How Know-Letter Newsletters

Perspectives

April 20, 2010

Bernardine Wu

Bernardine Wu, CEO & Founder, FitForCommerce

58% of eCommerce businesses are looking to change eCommerce platforms in the next 18 months, according to our recent FitForCommerce survey. We talk to online retailers about this all day, every day. We hear them cry out for help and advice, and with the industry changing at warp speed, the universe of options can be overwhelming!

The most vital, though challenging, step is thoroughly defining requirements before getting sold on a solution. Every nook and cranny needs to be explored: WHAT you want and HOW it should work. But it's hard to know what you don't know. Done well, it's a beautiful thing. Done poorly, it can be costly.

Whether you create your own methodology or use the tools and expertise of FitForCommerce (as over a hundred online retailers have), the point is to utilize a rigorous and diligent process of doing your homework first and then vetting vendors second. Super-detailed requirements = better vendor selection - period.

We hope this "know-letter" gives you some useful pointers in replatforming or choosing any eCommerce technology.



Bernardine Wu
CEO & Founder, FitForCommerce



(Warning - shameless plug: FitForCommerce provides hands-on coaching and expertise, and eCommerceKnowHow.com is an available tool and resource so you can do it yourself. Either way, we're here to help!)


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