eCommerce Know-How

eCommerce Know-How Know-Letter Newsletters

Perspectives

April 06, 2010

Mike Miller

Mike Miller, VP ? Business Development, FitForCommerce

$148 billion is the estimated online retail sales for 2009 US Dept. of Commerce). And this is only 4% of total retail sales. That means there's a lot of room to grow.

78% of online retailers planned to increase their budget in 2010, according to our FitForCommerce 2009 survey. But spend where? With what objectives?

With all the new and exciting things going on in eCommerce, it is hard to keep up.

  • New strategies and new technologies, like social and mobile, are being demanded by your customers.

  • The number of eCommerce vendors and solutions keeps increasing; great for shopping around but so many options make decision-making difficult.

  • Manufacturers are seeing the opportunity to keep a bigger piece of that eCommerce pie by selling directly to consumers.

  • Consolidation is occurring; big players are making their move. The purchase of Zappos by Amazon is just a harbinger of things to come.

A lot of opportunities; a lot of decisions. How to spend your investment dollars on the right channels and solutions with the right ROI to make sure your business grows? How to avoid costly mistakes?

Helping you figure all this out is eCommerce Know-How's mission. Our goal is to provide truly useful information to help you cut through the clutter and understand how to best position yourself for success in the marketplace.

The eCommerce market is hot hot hot. It's a good time to make the right investments.



Mike Miller
VP - Business Development, FitForCommerce



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