eCommerce Know-How

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Closer Look

February 16, 2010

Checkout Best Practices

Here are three ways to reduce abandonment during checkout. For more best practices, contact us.

  1. Offer the option to use the same address for billing and shipping.



  2. Make payment simple, using drop-downs and simple fields, explanations where needed, plus highly visible icons for payment options and security seals.



  3. Use field-level error messaging if possible and write clear non-technical error messages, using action-oriented words.


Bottom Line: Pay attention to the details and use visual cues. Never give your customer a reason to abandon.




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