eCommerce Know-How Blog » PPC/SEM

Better or Worse? This one? Or this one?

Cynthia Kounaris — Wed, 05 Aug 2009 21:46:42 +0000

Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to

Building Your Personal Brand

Cynthia Kounaris — Tue, 14 Jul 2009 17:18:09 +0000

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions. Many people were nervous and worried about their jobs. He said “I

You wouldn’t build a house without architectural plans, would you?

Bernardine Wu — Tue, 30 Jun 2009 20:39:06 +0000

Your house could end up like Sarah Winchester’s. A house built based on the advice of a psychic, not an architect. Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that

Why FitForCommerce? Why eCommerce Know-How?

Bernardine Wu — Mon, 15 Jun 2009 03:39:34 +0000

We’re on a mission. A mission to help as many online and multichannel merchants as possible. A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged. A