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eCommerce Know-How Blog
 

eCommerce Know-How Blog

eCommerce Know-How Blog is brought to you by the team at FitForCommerce. Hear what our team of veterans has to share in our blog.

Posts by

  Danielle Savin

 

Use Analytics to Take a Peek at Peak!

Tuesday, August 31st, 2010

The “dog days of summer” is the time that retailers start preparing for the peak holiday shopping season.  Analyzing last year’s metrics is a reliable and specific method to help you reach this year’s goals. Your metrics cover all disciplines you use to run your ecommerce business. 

Claim that Cart! Stores Magazine

Monday, August 30th, 2010

http://bit.ly/do5IE7 As margins tighten for online retailers, getting consumers to re-engage with abandoned shopping carts could be the difference between profits and losses. According to a 2010 Experian CheetahMail benchmark study, online shopping carts are abandoned at a rate of 56.2

FFC Consultant Weighs in on Top Mobile Commerce Trends

Tuesday, August 3rd, 2010

FitForCommerce’s Jill Dvorak, Senior Consultant, Mobile Commerce, offered her mobile commerce expertise to Mobile Commerce Daily’s article “Top mCommerce Trends for 2010—what’s hot and what’s not” by Giselle Tsirulnik originally published August 3, 2010. Here is the article: Mobile

Luxury eCommerce: 3 Most Critical Challenges & Opportunities

Wednesday, July 21st, 2010

Luxury is hard to define but easy to spot. It’s not just about the brand or the price tag. It is about the overall sense of luxury – in the quality of the product and the quality of the experience. So, just as luxury retailers have created that special experience in their retail

Get ready for Tradeshow Season …and come back a winner!

Tuesday, June 22nd, 2010

IRCE is in ONE week! Luxury Interactive and eTail East are shortly after. NEMOA and Shop.Org’s Summit will be here before we know it! And there are many other opportunities to learn, all year round – regional shows, shows by vertical, user conferences, networking dinners and meetups

(Not) The Last Word On Checkout

Tuesday, March 30th, 2010

Sincere thanks to all of you who took the time to send congratulations and feedback on our first “know-letter”. We’re glad you found it helpful – it seems we held to our “specific, actionable info and advice” mantra. In case you missed it, check it out here. Some of you wrote to tell

Better or Worse? This one? Or this one?

Wednesday, August 5th, 2009

Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to

A Fashionista’s Take on the eCommerce Space

Tuesday, July 21st, 2009

As much as I hate to admit it, I really don’t know EVERYTHING.  After spending quite some time in fashion, working as a wardrobe stylist, women’s ready-to-wear buyer, and designer, I took the leap to the eCommerce world about two years ago.  I was under the impression that this transition

Building Your Personal Brand

Tuesday, July 14th, 2009

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions.   Many people were nervous and worried about their jobs. He said “I

You wouldn’t build a house without architectural plans, would you?

Tuesday, June 30th, 2009

Your house could end up like Sarah Winchester’s.   A house built based on the advice of a psychic, not an architect.  Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that