eCommerce Know-How Blog

eCommerce Know-How Blog is brought to you by the team at FitForCommerce. Hear what our team of veterans has to share in our blog.

 

By Month:

November 2011

With a record $60 billion projected in online sales for the 2011 holiday, the time is now to ride the peak and give your customers a reason to buy online. IT’S NOT TOO LATE! However, with average time on site down by 30% and bounce rate up by 35% vs. just three years ago, you have less time

October 2011

“Peak” season is right around the corner! There are quick and easy things you can do right now to add social media to your website. And why? Here are some useful (and even surprising) stats: How do you keep your customers connected to you through social media on your website?

January 2011

When the gray lady came calling, looking for our view on mobile commerce this holiday season, our experts were, needless to say, happy to oblige.   Three of us spent almost an hour with Verne Kopytoff, a New York Times business technology reporter, discussing mobile shoppers – who they are,

December 2010

Happy Happy! Happy Holidays and Happy New Year! We at FitForCommerce want to share our happiness with you! We’re happy you all made it through 2010 – whether relatively unscathed or really successful. Congratulations! We know it wasn’t easy. It’s a testimony

And we’re listening.  We did a survey a few weeks ago to learn what ecommerce companies are thinking about mobile commerce, what they are doing about it, and why. We were surprised by some of the responses, and others just confirmed what we suspected.  To see the complete results of our

October 2010

For a while now, we’ve all been hearing that ‘mobile is the next big thing.’ But as we’re bombarded with emails, articles, and banners touting this ‘new’ wave, how do we filter through all the noise? Attendees at WBR’s Mobile Shopping Summit were treated to interesting and

In Dallas, FitForCommerce partnered with Shop.org to provide the most value to retailers and exhibitors, so they can maximize their time at the Summit.  We had our goals and, dang it, we met them!  We can always improve and we’ve already had a meeting to figure out how to do better next

September 2010

The Annual Goldman Sachs Retail Conference held in NYC each year is an event many retail execs and the investment community seem to hold on their calendars. The rooms were packed for all 3-4 concurrent tracks today and yesterday. CEOs, COOs and CEOs from the biggest retailers in the U.S. –

August 2010

The “dog days of summer” is the time that retailers start preparing for the peak holiday shopping season.  Analyzing last year’s metrics is a reliable and specific method to help you reach this year’s goals. Your metrics cover all disciplines you use to run your ecommerce business. 

http://bit.ly/do5IE7 As margins tighten for online retailers, getting consumers to re-engage with abandoned shopping carts could be the difference between profits and losses. According to a 2010 Experian CheetahMail benchmark study, online shopping carts are abandoned at a rate of 56.2

FitForCommerce’s Jill Dvorak, Senior Consultant, Mobile Commerce, offered her mobile commerce expertise to Mobile Commerce Daily’s article “Top mCommerce Trends for 2010—what’s hot and what’s not” by Giselle Tsirulnik originally published August 3, 2010. Here is the article: Mobile

July 2010

Luxury is hard to define but easy to spot. It’s not just about the brand or the price tag. It is about the overall sense of luxury – in the quality of the product and the quality of the experience. So, just as luxury retailers have created that special experience in their retail

June 2010

IRCE is in ONE week! Luxury Interactive and eTail East are shortly after. NEMOA and Shop.Org’s Summit will be here before we know it! And there are many other opportunities to learn, all year round – regional shows, shows by vertical, user conferences, networking dinners and meetups

March 2010

Sincere thanks to all of you who took the time to send congratulations and feedback on our first “know-letter”. We’re glad you found it helpful – it seems we held to our “specific, actionable info and advice” mantra. In case you missed it, check it out here. Some of you wrote to tell

August 2009

Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to

July 2009

As much as I hate to admit it, I really don’t know EVERYTHING.  After spending quite some time in fashion, working as a wardrobe stylist, women’s ready-to-wear buyer, and designer, I took the leap to the eCommerce world about two years ago.  I was under the impression that this transition

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions.   Many people were nervous and worried about their jobs. He said “I

June 2009

Your house could end up like Sarah Winchester’s.   A house built based on the advice of a psychic, not an architect.  Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that

For some of the attendees who came to the Exhibit Hall of the Internet Retailer Conference & Exhibition in Boston this week, that pretty much said it all. They were dazed and impressed by the sheer scale of the 170,000 square foot exhibit hall as seen through a mezzanine-level pool-length

We’re on a mission. A mission to help as many online and multichannel merchants as possible.  A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged.  A

By Category:

Affiliate Marketing

We’re on a mission. A mission to help as many online and multichannel merchants as possible.  A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged.  A

For some of the attendees who came to the Exhibit Hall of the Internet Retailer Conference & Exhibition in Boston this week, that pretty much said it all. They were dazed and impressed by the sheer scale of the 170,000 square foot exhibit hall as seen through a mezzanine-level pool-length

Your house could end up like Sarah Winchester’s.   A house built based on the advice of a psychic, not an architect.  Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions.   Many people were nervous and worried about their jobs. He said “I

Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to

checkout

Sincere thanks to all of you who took the time to send congratulations and feedback on our first “know-letter”. We’re glad you found it helpful – it seems we held to our “specific, actionable info and advice” mantra. In case you missed it, check it out here. Some of you wrote to tell

Luxury is hard to define but easy to spot. It’s not just about the brand or the price tag. It is about the overall sense of luxury – in the quality of the product and the quality of the experience. So, just as luxury retailers have created that special experience in their retail

http://bit.ly/do5IE7 As margins tighten for online retailers, getting consumers to re-engage with abandoned shopping carts could be the difference between profits and losses. According to a 2010 Experian CheetahMail benchmark study, online shopping carts are abandoned at a rate of 56.2

ecommerce consulting

Sincere thanks to all of you who took the time to send congratulations and feedback on our first “know-letter”. We’re glad you found it helpful – it seems we held to our “specific, actionable info and advice” mantra. In case you missed it, check it out here. Some of you wrote to tell

IRCE is in ONE week! Luxury Interactive and eTail East are shortly after. NEMOA and Shop.Org’s Summit will be here before we know it! And there are many other opportunities to learn, all year round – regional shows, shows by vertical, user conferences, networking dinners and meetups

FitForCommerce’s Jill Dvorak, Senior Consultant, Mobile Commerce, offered her mobile commerce expertise to Mobile Commerce Daily’s article “Top mCommerce Trends for 2010—what’s hot and what’s not” by Giselle Tsirulnik originally published August 3, 2010. Here is the article: Mobile

http://bit.ly/do5IE7 As margins tighten for online retailers, getting consumers to re-engage with abandoned shopping carts could be the difference between profits and losses. According to a 2010 Experian CheetahMail benchmark study, online shopping carts are abandoned at a rate of 56.2

The “dog days of summer” is the time that retailers start preparing for the peak holiday shopping season.  Analyzing last year’s metrics is a reliable and specific method to help you reach this year’s goals. Your metrics cover all disciplines you use to run your ecommerce business. 

The Annual Goldman Sachs Retail Conference held in NYC each year is an event many retail execs and the investment community seem to hold on their calendars. The rooms were packed for all 3-4 concurrent tracks today and yesterday. CEOs, COOs and CEOs from the biggest retailers in the U.S. –

In Dallas, FitForCommerce partnered with Shop.org to provide the most value to retailers and exhibitors, so they can maximize their time at the Summit.  We had our goals and, dang it, we met them!  We can always improve and we’ve already had a meeting to figure out how to do better next

Happy Happy! Happy Holidays and Happy New Year! We at FitForCommerce want to share our happiness with you! We’re happy you all made it through 2010 – whether relatively unscathed or really successful. Congratulations! We know it wasn’t easy. It’s a testimony

eCommerce Platforms

We’re on a mission. A mission to help as many online and multichannel merchants as possible.  A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged.  A

For some of the attendees who came to the Exhibit Hall of the Internet Retailer Conference & Exhibition in Boston this week, that pretty much said it all. They were dazed and impressed by the sheer scale of the 170,000 square foot exhibit hall as seen through a mezzanine-level pool-length

Your house could end up like Sarah Winchester’s.   A house built based on the advice of a psychic, not an architect.  Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions.   Many people were nervous and worried about their jobs. He said “I

Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to

Happy Happy! Happy Holidays and Happy New Year! We at FitForCommerce want to share our happiness with you! We’re happy you all made it through 2010 – whether relatively unscathed or really successful. Congratulations! We know it wasn’t easy. It’s a testimony

Email Marketing

We’re on a mission. A mission to help as many online and multichannel merchants as possible.  A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged.  A

For some of the attendees who came to the Exhibit Hall of the Internet Retailer Conference & Exhibition in Boston this week, that pretty much said it all. They were dazed and impressed by the sheer scale of the 170,000 square foot exhibit hall as seen through a mezzanine-level pool-length

Your house could end up like Sarah Winchester’s.   A house built based on the advice of a psychic, not an architect.  Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions.   Many people were nervous and worried about their jobs. He said “I

Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to

luxury brands

Luxury is hard to define but easy to spot. It’s not just about the brand or the price tag. It is about the overall sense of luxury – in the quality of the product and the quality of the experience. So, just as luxury retailers have created that special experience in their retail

mobile commerce

The “dog days of summer” is the time that retailers start preparing for the peak holiday shopping season.  Analyzing last year’s metrics is a reliable and specific method to help you reach this year’s goals. Your metrics cover all disciplines you use to run your ecommerce business. 

In Dallas, FitForCommerce partnered with Shop.org to provide the most value to retailers and exhibitors, so they can maximize their time at the Summit.  We had our goals and, dang it, we met them!  We can always improve and we’ve already had a meeting to figure out how to do better next

For a while now, we’ve all been hearing that ‘mobile is the next big thing.’ But as we’re bombarded with emails, articles, and banners touting this ‘new’ wave, how do we filter through all the noise? Attendees at WBR’s Mobile Shopping Summit were treated to interesting and

And we’re listening.  We did a survey a few weeks ago to learn what ecommerce companies are thinking about mobile commerce, what they are doing about it, and why. We were surprised by some of the responses, and others just confirmed what we suspected.  To see the complete results of our

Happy Happy! Happy Holidays and Happy New Year! We at FitForCommerce want to share our happiness with you! We’re happy you all made it through 2010 – whether relatively unscathed or really successful. Congratulations! We know it wasn’t easy. It’s a testimony

When the gray lady came calling, looking for our view on mobile commerce this holiday season, our experts were, needless to say, happy to oblige.   Three of us spent almost an hour with Verne Kopytoff, a New York Times business technology reporter, discussing mobile shoppers – who they are,

online shopping

Sincere thanks to all of you who took the time to send congratulations and feedback on our first “know-letter”. We’re glad you found it helpful – it seems we held to our “specific, actionable info and advice” mantra. In case you missed it, check it out here. Some of you wrote to tell

IRCE is in ONE week! Luxury Interactive and eTail East are shortly after. NEMOA and Shop.Org’s Summit will be here before we know it! And there are many other opportunities to learn, all year round – regional shows, shows by vertical, user conferences, networking dinners and meetups

Luxury is hard to define but easy to spot. It’s not just about the brand or the price tag. It is about the overall sense of luxury – in the quality of the product and the quality of the experience. So, just as luxury retailers have created that special experience in their retail

http://bit.ly/do5IE7 As margins tighten for online retailers, getting consumers to re-engage with abandoned shopping carts could be the difference between profits and losses. According to a 2010 Experian CheetahMail benchmark study, online shopping carts are abandoned at a rate of 56.2

The “dog days of summer” is the time that retailers start preparing for the peak holiday shopping season.  Analyzing last year’s metrics is a reliable and specific method to help you reach this year’s goals. Your metrics cover all disciplines you use to run your ecommerce business. 

In Dallas, FitForCommerce partnered with Shop.org to provide the most value to retailers and exhibitors, so they can maximize their time at the Summit.  We had our goals and, dang it, we met them!  We can always improve and we’ve already had a meeting to figure out how to do better next

For a while now, we’ve all been hearing that ‘mobile is the next big thing.’ But as we’re bombarded with emails, articles, and banners touting this ‘new’ wave, how do we filter through all the noise? Attendees at WBR’s Mobile Shopping Summit were treated to interesting and

Happy Happy! Happy Holidays and Happy New Year! We at FitForCommerce want to share our happiness with you! We’re happy you all made it through 2010 – whether relatively unscathed or really successful. Congratulations! We know it wasn’t easy. It’s a testimony

When the gray lady came calling, looking for our view on mobile commerce this holiday season, our experts were, needless to say, happy to oblige.   Three of us spent almost an hour with Verne Kopytoff, a New York Times business technology reporter, discussing mobile shoppers – who they are,

Personalization

We’re on a mission. A mission to help as many online and multichannel merchants as possible.  A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged.  A

For some of the attendees who came to the Exhibit Hall of the Internet Retailer Conference & Exhibition in Boston this week, that pretty much said it all. They were dazed and impressed by the sheer scale of the 170,000 square foot exhibit hall as seen through a mezzanine-level pool-length

Your house could end up like Sarah Winchester’s.   A house built based on the advice of a psychic, not an architect.  Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions.   Many people were nervous and worried about their jobs. He said “I

Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to

PPC/SEM

We’re on a mission. A mission to help as many online and multichannel merchants as possible.  A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged.  A

Your house could end up like Sarah Winchester’s.   A house built based on the advice of a psychic, not an architect.  Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions.   Many people were nervous and worried about their jobs. He said “I

Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to

SEO

We’re on a mission. A mission to help as many online and multichannel merchants as possible.  A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged.  A

Your house could end up like Sarah Winchester’s.   A house built based on the advice of a psychic, not an architect.  Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions.   Many people were nervous and worried about their jobs. He said “I

Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to

shopping cart

Sincere thanks to all of you who took the time to send congratulations and feedback on our first “know-letter”. We’re glad you found it helpful – it seems we held to our “specific, actionable info and advice” mantra. In case you missed it, check it out here. Some of you wrote to tell

Site Search

We’re on a mission. A mission to help as many online and multichannel merchants as possible.  A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged.  A

Your house could end up like Sarah Winchester’s.   A house built based on the advice of a psychic, not an architect.  Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that

Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to

Social Commerce

“Peak” season is right around the corner! There are quick and easy things you can do right now to add social media to your website. And why? Here are some useful (and even surprising) stats: How do you keep your customers connected to you through social media on your website?

Solution Type

We’re on a mission. A mission to help as many online and multichannel merchants as possible.  A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged.  A

For some of the attendees who came to the Exhibit Hall of the Internet Retailer Conference & Exhibition in Boston this week, that pretty much said it all. They were dazed and impressed by the sheer scale of the 170,000 square foot exhibit hall as seen through a mezzanine-level pool-length

Your house could end up like Sarah Winchester’s.   A house built based on the advice of a psychic, not an architect.  Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions.   Many people were nervous and worried about their jobs. He said “I

Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to

The “dog days of summer” is the time that retailers start preparing for the peak holiday shopping season.  Analyzing last year’s metrics is a reliable and specific method to help you reach this year’s goals. Your metrics cover all disciplines you use to run your ecommerce business. 

Happy Happy! Happy Holidays and Happy New Year! We at FitForCommerce want to share our happiness with you! We’re happy you all made it through 2010 – whether relatively unscathed or really successful. Congratulations! We know it wasn’t easy. It’s a testimony

Tradeshows

For some of the attendees who came to the Exhibit Hall of the Internet Retailer Conference & Exhibition in Boston this week, that pretty much said it all. They were dazed and impressed by the sheer scale of the 170,000 square foot exhibit hall as seen through a mezzanine-level pool-length

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions.   Many people were nervous and worried about their jobs. He said “I

IRCE is in ONE week! Luxury Interactive and eTail East are shortly after. NEMOA and Shop.Org’s Summit will be here before we know it! And there are many other opportunities to learn, all year round – regional shows, shows by vertical, user conferences, networking dinners and meetups

In Dallas, FitForCommerce partnered with Shop.org to provide the most value to retailers and exhibitors, so they can maximize their time at the Summit.  We had our goals and, dang it, we met them!  We can always improve and we’ve already had a meeting to figure out how to do better next

For a while now, we’ve all been hearing that ‘mobile is the next big thing.’ But as we’re bombarded with emails, articles, and banners touting this ‘new’ wave, how do we filter through all the noise? Attendees at WBR’s Mobile Shopping Summit were treated to interesting and

Uncategorized

As much as I hate to admit it, I really don’t know EVERYTHING.  After spending quite some time in fashion, working as a wardrobe stylist, women’s ready-to-wear buyer, and designer, I took the leap to the eCommerce world about two years ago.  I was under the impression that this transition

With a record $60 billion projected in online sales for the 2011 holiday, the time is now to ride the peak and give your customers a reason to buy online. IT’S NOT TOO LATE! However, with average time on site down by 30% and bounce rate up by 35% vs. just three years ago, you have less time

user experience

Luxury is hard to define but easy to spot. It’s not just about the brand or the price tag. It is about the overall sense of luxury – in the quality of the product and the quality of the experience. So, just as luxury retailers have created that special experience in their retail

In Dallas, FitForCommerce partnered with Shop.org to provide the most value to retailers and exhibitors, so they can maximize their time at the Summit.  We had our goals and, dang it, we met them!  We can always improve and we’ve already had a meeting to figure out how to do better next

Web Analytics

We’re on a mission. A mission to help as many online and multichannel merchants as possible.  A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged.  A

The “dog days of summer” is the time that retailers start preparing for the peak holiday shopping season.  Analyzing last year’s metrics is a reliable and specific method to help you reach this year’s goals. Your metrics cover all disciplines you use to run your ecommerce business.