FitForCommerce’s Jill Dvorak, Senior Consultant, Mobile Commerce, offered her mobile commerce expertise to Mobile Commerce Daily’s article “Top mCommerce Trends for 2010—what’s hot and what’s not” by Giselle Tsirulnik originally published August 3, 2010. Here is the article:

Mobile coupons, social media, customer service, location and iAd are the top mobile commerce trends that retailers are focusing on in 2010 and will likely be part of the holiday mix.

Retailers are also quite infatuated with HTML5, which is going to shape the mobile commerce experience and expectations of consumers. According to FitForCommerce, retailers are expected to invest an average of $170,000 on their mobile sites this year.

“For those starting down the mobile path, the most important thing is to stay focused, and enter the channel based on metrics and data,” said Jill Dvorak, senior consultant on mobile commerce at FitForCommerce, Washington. “Just because this is a newer industry, do not fall into the trap that doing something is better than doing nothing.

“Know what you want to achieve, and then plan and execute, as you would any other marketing program,” she said “For retailers currently trying to grow their mobile channel, they should focus on a few things.”

First, retailers need to integrate mobile as a new channel within the organization.

Next, retailers should be sure… please visit mobilecommercedaily.com for the complete story