Better or Worse? This one? Or this one?

Posted on August 5th, 2009

  Sometimes it’s hard to tell the difference.   Is one really better?   Is it just slightly better?  Or does it just seem better?   And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making?  And what DOES the fine print say?   Do

A Fashionista’s Take on the eCommerce Space

Posted on July 21st, 2009

As much as I hate to admit it, I really don’t know EVERYTHING.  After spending quite some time in fashion, working as a wardrobe stylist, women’s ready-to-wear buyer, and designer, I took the leap to the eCommerce world about two years ago.  I was under the impression that this transition

Building Your Personal Brand

Posted on July 14th, 2009

When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions.   Many people were nervous and worried about their jobs. He said “I

You wouldn’t build a house without architectural plans, would you?

Posted on June 30th, 2009

Your house could end up like Sarah Winchester’s.   A house built based on the advice of a psychic, not an architect.  Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that

Dazed and Confused

Posted on June 18th, 2009

For some of the attendees who came to the Exhibit Hall of the Internet Retailer Conference & Exhibition in Boston this week, that pretty much said it all. They were dazed and impressed by the sheer scale of the 170,000 square foot exhibit hall as seen through a mezzanine-level pool-length

Why FitForCommerce? Why FitBase?

Posted on June 14th, 2009

We’re on a mission. A mission to help as many online and multichannel merchants as possible.  A mission to improve the eCommerce market so that knowledge about best practices and pitfalls and information on providers and their solutions are readily available and efficiently leveraged.  A