The “dog days of summer” is the time that retailers start preparing for the peak holiday shopping season. Analyzing last year’s metrics is a reliable and specific method to help you reach this year’s goals. Your metrics cover all disciplines you use to run your ecommerce business.
http://bit.ly/do5IE7 As margins tighten for online retailers, getting consumers to re-engage with abandoned shopping carts could be the difference between profits and losses. According to a 2010 Experian CheetahMail benchmark study, online shopping carts are abandoned at a rate of 56.2
FitForCommerce’s Jill Dvorak, Senior Consultant, Mobile Commerce, offered her mobile commerce expertise to Mobile Commerce Daily’s article “Top mCommerce Trends for 2010—what’s hot and what’s not” by Giselle Tsirulnik originally published August 3, 2010. Here is the article: Mobile
Luxury is hard to define but easy to spot. It’s not just about the brand or the price tag. It is about the overall sense of luxury – in the quality of the product and the quality of the experience. So, just as luxury retailers have created that special experience in their retail
IRCE is in ONE week! Luxury Interactive and eTail East are shortly after. NEMOA and Shop.Org’s Summit will be here before we know it! And there are many other opportunities to learn, all year round – regional shows, shows by vertical, user conferences, networking dinners and meetups
Sincere thanks to all of you who took the time to send congratulations and feedback on our first “know-letter”. We’re glad you found it helpful – it seems we held to our “specific, actionable info and advice” mantra. In case you missed it, check it out here. Some of you wrote to tell
Sometimes it’s hard to tell the difference. Is one really better? Is it just slightly better? Or does it just seem better? And is “slightly better” worth the cost? Are you going to be able to live with the decision you are making? And what DOES the fine print say? Do you need to
As much as I hate to admit it, I really don’t know EVERYTHING. After spending quite some time in fashion, working as a wardrobe stylist, women’s ready-to-wear buyer, and designer, I took the leap to the eCommerce world about two years ago. I was under the impression that this transition
When I was working on Wall Street some years ago, the new CIO said something that has stuck with me to this day. He was making a lot of changes as we moved to new technologies, with corresponding organizational disruptions. Many people were nervous and worried about their jobs. He said “I
Your house could end up like Sarah Winchester’s. A house built based on the advice of a psychic, not an architect. Built without plans, taking years yet never finished, costing much too much money, and full of unnecessary features: 160 rooms, 2 basements, and doors and stairways that
